Skip to main content
| | | Screen Reader Access |   
   |   
  • Demand pattern and willingness to pay for high value fish consumption: Case study from coastal cities in Kerala

    Fishing occupies an important place in the economy of Kerala State, south India as a vital source of food and protein, avenue for employment and most importantly in the export market. Kerala’s population is basically a fish eating population where the level of fish consumption is four times the national average. The annual per capita fish consumption has increased from 15 kg in 1970s to about 23 kg in 2011. The high value fishes like shrimps, squids, seerfishes and pomfrets are massively exported due to economies of scale, thereby leading to limited local availability resulting in high domestic prices. The present study assessed the fish intake pattern across 600 middle income consumer households of urban area in the metropolitan cities of Thiruvananthapuram, Kochi and Kozhikode in Kerala. The average family size was found to be 4.2. The study concentrated on income cum expenditure pattern, buying trend, hindrances in fish consumption and readiness to pay for high value fishes. Willingness to pay was figured out using logit model. The results indicated that the income and access to the selling points of fish enhanced the demand. The per capita montly fsh consumption was found to be 2.2 kg with low value per capita fish consumption estimated at 1.43 kg and average high value per capita fish consumption at 0.77 kg across study areas. The fish food consumption pattern trends across the different study locales clearly portrayed that there exists significant demand for high value fish and fish products. Most local consumers weren’t aware about low export price and more than 50% expressed their willingness to pay which indicated existence of a high consumer surplus. Resutls of the study stressed the need for governmental intervention in controlling fish exports thereby safeguarding local fish food security, replacing exports with local marketing; considering the demand for sizeable quantum and ample readiness to pay.


    Read more...


  • Transcriptomic footprint of Mytella strigata: de novo transcriptome assembly of a major invasive species
  • Discovery of a new species of troglobitic eel loach from southern India
  • Reproductive biology of largehead cutlassfish Trichiurus lepturus Linnaeus 1758 along eastern Arabian Sea and western Bay of Bengal
  • Sulfated exopolysaccharide from Bacillus altitudinis MTCC13046 accelerates cutaneous wound healing via dermal fibroblast migration: Insights into an in vivo wound re-epithelialization
  • Unveiling the economic burden of diseases in aquatic animal food production in India
  • Morphometrics, Length-Weight Relationships and Relative Condition Factor Inportunus Sanguinolentus (Herbst, 1783) from Southeastern Arabian Sea
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img

Search...